Stealing Competitors’ Keywords and Statistics: A Guide for Marketers

competitors keywords

Stealing Competitors’ Keywords and Statistics

Are you looking to boost your website’s search engine rankings and drive more organic traffic? Or perhaps you’re trying to improve your PPC campaigns to maximise ROI and reach your target audience more effectively? Whatever your goal may be, having a comprehensive and strategic list of keywords is essential for any successful online marketing strategy.

But why spend hours conducting tedious keyword research when you can simply gain insights from your competitors? That’s right, with a little bit of sleuthing and the right tools at your disposal, you can easily uncover the keywords your competitors are using and obtain valuable statistics to enhance your own strategy. In this comprehensive guide, we’ll delve into the process and provide you with actionable steps to leverage competitor analysis for keyword research and optimisation.

steal competitors key words -blog

Step 1: Identify Your Competitors

The first step in stealing your competitors’ keywords is to identify who they are. This may seem like an obvious step, but it’s important to make sure you have a comprehensive list of competitors before diving into their keyword strategies.

Start by brainstorming or using tools like Google search and social media to find businesses in your industry that offer similar products or services. Make a note of these competitors as we’ll be using them later on.

Step 2: Use Keyword Research Tools

Once you have your list of competitors, it’s time to start using some keyword research tools. There are several popular options available, such as SEMrush, Ahrefs, and Moz’s Keyword Explorer, each offering unique features and insights. These tools allow you to enter your competitors’ website URLs and obtain a comprehensive list of the keywords they are currently ranking for. Furthermore, you can utilize advanced filters to narrow down the results based on specific metrics like search volume, keyword difficulty, and the breakdown of organic versus paid traffic. This in-depth analysis will provide valuable intel to inform your own keyword strategy and stay competitive in the digital landscape.

Step 3: Analyse the Data

Now that you have a comprehensive list of your competitors’ keywords, it’s time to delve into detailed data analysis. Look for recurring patterns or common themes among the keywords. Are there particular long-tail keywords that they are specifically targeting? Additionally, observe whether they are emphasising specific product names or features in their keyword selection.

This in-depth analysis can be instrumental in identifying any potential gaps in your current keyword strategy. Furthermore, it can provide valuable insights and ideas for new keywords that you can strategically target in your own campaigns.

Step 4: Use Competitive Analysis Tools

In addition to keyword research tools, there are also competitive analysis tools that can provide even more insight into your competitors’ strategies. For example, SimilarWeb offers comprehensive data on website traffic, including top referring sites, and even their ad spend. SpyFu provides detailed competitor keyword analysis, ad history, and more. Compete offers insights into competitors’ online strategies, including website traffic and keyword performance. By utilising these tools, you can gain a deeper understanding of how your competitors are driving traffic and which keywords contribute to their success, helping you make informed decisions for your own strategy.

Step 5: Incorporate Keywords into Your Strategy

Armed with a comprehensive list of your competitors’ keywords and statistics, it’s time to strategically incorporate them into your own marketing strategy. By integrating these keywords into various aspects of your online presence, including website content, blog posts, PPC campaigns, and even social media, you can effectively enhance your digital visibility and reach. However, it’s important to approach this process thoughtfully and not simply replicate your competitors’ choices. Instead, use their strategies as inspiration, ensuring that the incorporated keywords align seamlessly with your unique brand identity and overarching business objectives.


Stealing your competitors’ keywords and statistics may sound sneaky, but it’s actually a smart tactic for any marketer looking to improve their online presence. By following these steps and using the right tools, you can gain valuable insights into your competitors’ strategies and use that knowledge to boost your own rankings and conversions. Happy keyword hunting!

Further Reading: Interested in learning more about competitive analysis? Check out our blog post on “Uncovering Your Competitors’ Digital Marketing Strategies” for more tips and tricks on staying ahead of the game. Or sign up for our newsletter to stay updated on the latest marketing trends and strategies.

So go ahead, put on your detective hat and start stealing those keywords! Your website rankings will thank you. Happy marketing!

SEO Services Australia
Todd Johnson
0449 041 815