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Why Rankings Fluctuate  - blog post image
  • Todd Johnson
  • April 16, 2013
  • Comment(s) | 0
  • Posted 8 years ago

When it comes to maintaining a successful SEO campaign, many factors come into play. For instance, the  SEO services provider has to analyse your entire website, fix website errors and then to devise the ideal approach to suit your ranking needs. Even with the most successful campaign at hand, attaining instant results is a near-impossibility. What a website owner needs to bear in mind is that the Google Algorithm is prone to constant changes and updates and is striving to create a better search experience for its users by providing keyword specific results to their queries.

SEO Company in NSw

Say you have been engaging a good SEO campaign for a while and are seeing some results after a few months. It is important to understand that SEO is not something that guarantees instant results. Instead, a good SEO campaign will take its time and provide results that are immune to Google's various updates by sticking to the search engine's guidelines and quality policy. Even with such a search campaign, it is not unusual to notice certain fluctuations every now and then.

These fluctuations are not to be confused with actual rank drops. The main difference being, the fluctuations are small changes that can range from around 2 to 6 spots up or down. The other difference is that these changes change back within a few days. As for actual dropped ranks, they tend to be long lasting and in the case of penalised keywords, they can be kicked off the top 100 all together.

There are several reasons for fluctuations to occur. As said earlier, Google's algorithm is subject to constant upgrades and adjustments. While the major ones make the headlines, small adjustments that happen every month go virtually unnoticed. These small adjustments lead to fluctuations in the rankings but don't necessarily have a long term impact.

These fluctuations are quite natural and are not a cause for panic. They occur, most often, in the middle of the month and return to normal in a few days. As for huge drops and penalties, they require some work from your SEO services provider's end as they are most likely a result of poor optimisation efforts in the past.

For a quality SEO company in NSWcall Australian Website Development on 02 6686 7798 or email


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