As an internet user, you use search engines for the main purpose of making sure that you are able to find exactly what you want in a matter of seconds. However, if you have to click on page after page of search results to find information about something, it would not be a pleasant experience. For instance, if you are searching for information about a certain location, such as Ballina or Byron Bay, the last thing you would want to read is a vague description of a generic coastal town in Australia, where none of your questions are answered. Of course, the likes of Wikipedia have dominated the searched because they offer exactly what you need to know.
As for website owners, there are many ways to attract customers with the clever use of content. If you are a website for a motel in the state of New South Wales, you should make sure that your content is targeted towards attracting visitors who are actually looking for a stay in your hotel. For instance, search phrases like 'affordable accommodation in New South Wales' are sure to be typed into search engines by people who are looking for an affordable location to spend a holiday.
The power of keywords is easily understood in situations such as this. If you are able to place your keywords within the content of your website, search engines, such as Google, will know where to find you. Even the most cleverly designed website will not reach the coveted top spots of SERPs unless the content matches what a user may be searching for. If you are a website for a hotel, resort, motel or even a caravan park, providing adequate information about the location with a scattering of keywords is a great way to attract visitors. However, bear in mind that keywords are like seasoning. Too little, and the dish is bland, too much and the dish is inedible. Search engines such as Google have strict limits on the ratio of keywords to content. Of course, grammar and spelling as well as originality also come into consideration. Whether the content is actually useful will be found out by the reaction of the viewers. Are they sharing your website's information on social networks as a valuable source of information on your area of expertise? Do they spend a lot of time in your website? What keywords achieve the best of the best numbers for these two? These statistics will tell you what you need to know. For a quality SEO company in NSW that used 100% white hat techniques call Fiona Pirlo today on 0435 494 656
To start with, it is important to have an acceptable quantity of content with an acceptable ratio of keywords. You can always make adjustments by updating the content or even target a broader range of searches with a regularly updated blog.