We keep hearing about SEO practices to worship and embrace. How about SEO practices to avoid like the plague? There are plenty of mistakes that many website owners do without even realising the effect they may have on their SEO campaign and website's rankings. No matter how good your SEO campaign may be, certain overlooked factors may bring down your results.
Have you seen websites that take you to entirely different pages when you click the 'back' button? How about those websites that don't offer you any clue as to how you can get back to the home page? Sketchy navigation within a website are frustrating to users and bad for SEO. It is highly advised that you pay special attention to the navigational structure of your website as a part of the on-page SEO work.
Duplicate content is a big no-no for SEO. However, that's not the only type of low quality content. Content with poor grammar and spelling as well as content that is spun by article spinning bots are yet another form of low quality content. It is important to understand that low quality content affects your website even when it is not placed inside it. For instance, if you have posted a spun article with a link to your website in an article directory, that can still have a negative effect on your SEO campaign. On the opposite end of the spectrum, even professionally written content with excellent grammar and spelling can still cause trouble if you have stuffed too many keywords.
Social media is now, an integral part of any successful SEO campaign. If you have created a Facebook, Twitter and Google+ it's important to maintain activity to bring natural traffic to your website. With the massive amount of time people spend on social media networks, having active social networking profiles is imperative to not only bring visitors but also to improve the credibility of your business.
404 errors are never a good thing for a website. If you have deleted pages, changed the URL structure of the site or made any domain changes, it is important to make sure that all of the site's links are working and are pointing to the correct pages. If you have changed your domain, a 301 redirection from the old domain to the new domain is essential to make sure that you don't lose any of your old users or the value of your old domain's recognition.
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