With so many SEO services providers out there, it is no longer possible to settle on an SEO strategy with the ability to navigate through the many updates that Google is dishing out every now and then. However, these updates are not introduced to kick your website down the rankings. In reality, Google is trying to clear the front pages of the websites with no real value to users. Therefore, if you have been employing an SEO strategy where you were placing random keyword links all across the internet, then you most probably would have felt the shockwaves of Google's latest updates.
This doesn't mean that websites are not able to rank at all. Nowadays, Google and other search engines are giving more priorities to businesses that are actually trying to attract the interest of the internet with the use of real company updates and events. This is a great way to gain attention from the masses who spend a great deal of time on the internet.
Say you have recently rebranded your corporate image and have come out with an all new logo and plenty of new offerings for your clients. Why not share the news with the world? If there is an industry specific news story that affects your company and clients, you can also turn that into a legitimate opportunity to create traffic for your own website. Let's take the Panda and Penguin updates from Google for example. Not only did these two updates create all sorts of reactions but many SEO services providers made this into a great marketing opportunity.
In other words, you don't have to invest a great deal on huge advertising campaigns or to skimp on your SEO budget by letting the shady SEO companies to scatter your links on dodgy platforms. Simply maintain an active Facebook page, Twitter account, Google+ page and perhaps even a blog and you will create natural traffic to your website. Of course, you will still have to consider keywords, anchor text and search engine compliance even with these methods. But, these are proven methods of attracting real visitors who wish to do business with you and to create an audience for your own thoughts and ideas about the industry you have chosen.
If you are looking for a quality SEO company in NSW to promote your company events, promotions and updates in such a way that search engines will notice you, contact us for a quote. Here, at AWD, our SEO strategies are one step ahead of the norms.