The SEO community has been in an utter state of chaos over the past two weeks due to Google's Penguin update and its various results. For those who have been hit or haven't been hit, it is evident that Penguin is not yet done. On the 25th of May, Matt Cutts posted a Twitter update which stated "Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches." The Google Penguin update was released to target low quality link farms and spam sites and to get them out of the rankings to make way for quality sites with quality content to offer.
From the 24th of May, when the original Penguin update was put into action, all the way up until Matt Cutts' tweet, SEO professionals and website owners have been on the watch for sudden drops and rises in their statistics. In fact, some have gone into full panic mode and changed their entire SEO strategies. Of course, the Penguin 1.1 is yet another blow for those who have their SEO strategies tainted with shady procedures that Google tends to frown upon. Needless to say, there have been a great deal of controversy and outrage against Penguin from the very beginning.
Those who have been hit have the most to complain about. However, from Google's point of view, their action to clean up the rankings of sites that are not exactly up to a users' expectations is a vital step in the improvement of the search engine's quality. Those who have suffered tried in vain to point out how unfair and brutal Google's approach is. Todd Johnson of Australian Website Development agrees with Google on this matter. 'We're an SEO company and we think that Google has done the right thing at the right time. ' Many who have seen ranking increases bear the same opinion. 'If I went on Google, searched for something and it turned up websites that offered terrible content, I would think about using a different search engine' Johnson added.
The Penguin update, also referred to as the 'webspam algorithm update', is a forceful push in the right direction for those who have been reliant on SEO methods such as comment spamming, duplicated and spun content along with purchased links. If you have been practicing these techniques and haven't yet been hit, it is wise to assume that future upgrades might find you. Since we are now experiencing Google Penguin 1.1, we can surely expect more.
Australian Website Development is an Adobe Business Catalyst development and SEO services provider. Australian Website Development is well known to utilize highly effective and proven white hat SEO techniques haven kept its clients on the top despite Google's strict specifications as well as its regular updates. If you are on the lookout for an SEO provider with the ability to offer guaranteed results that won't tumble back with each algorithm update from Google, contact Australian Website Development to secure a high and steady spot on all leading search engines.