Once again, Google is at it. This time, it's not another one of those scary algorithm updates. The internet giant has just announced their plans on sprucing up its social network, Google+. According to the announcement, Google Places will be integrated into Google+. This means that the information on Google Places will now be accessible on the particular company's Google+ profile. But that's not all, Google will also be integrating the reviews and rating information from the well known restaurant review site, Zagat into the mix. A week ago, the Zagat system was launched in Australia.
So what does this mean for SEO? Well, for starters, it means that SEO professionals had better start paying more attention to Google and Google+. As of now, Zagat only offers restaurant reviews. However, the information stored in Google Places will do for other businesses that are already in Google's social network. The new system that will replace Google Places is said to be known as "Google+ Local".
According to Todd Johnson of Australian Website Development, having a strong social media presence is absolutely essential. 'Google+ Local is a great way for customers to find your business,' He added. 'Apparently, Google is giving much more prominence to local customers on the lookout for local businesses to work with. If you haven't set up your profile, I highly recommend that you get it up as soon as possible'.
As of now, you can go on Google Places to add your business information. However, this won't be available for much longer and will be replaced by the new interface. How many of you have wished to know how good a restaurant is before you had gone in? On the internet, the only way to find out is by reviews. According to a blog post made by Google, Zagat's ratings and reviews will appear alongside company searches on Google+ Local, thus allowing consumers to make better informed decisions on picking a certain establishment. Google has, of course, taken this one step further to show you the restaurants that your friends have gone to, and liked as well.
Once again, this is something new for the SEO community to look at. If you are able to create and maintain a profile on Google+ Local, it will contribute greatly to your rankings in the end. If your restaurant or store has great ratings, then word will spread around Google+ Local. Links and photos will be shared while more and more people will be convinced to drop by because their friends have been there. As with many of Google's services, this is also highly beneficial to the customer. As for businesses, it will mean more work. But, it will pay off in the end.
For up to date and Google approved SEO techniques, Australian Website Development is the right place to go to. The Ballina based Website Development and SEO services provider is constantly striving to provide its clients with top of the range services that offer long term results. Contact Australian Website Development to secure the future of your business.