Google has once again unleashed chaos into the world of SEO. This time, it's the Google Penguin update. In other words, the ghost of shady SEO practices past. With Penguin, Google has decided to eradicate spammy back-links to website as well as to take severe actions against duplicate and spun content. If you are a website owner who had resorted to buying links or to spinning content, it is highly likely that you have suffered considerably undesirable changes in your rankings.
Google is not only famous for being the first word that comes to mind when somebody needs to find information on something. From a user's point of view, a search engine is expected to turn up results that are relevant to their search phrases or words. Therefore, as a search engine, it's Google's responsibility to make sure that each and every search term is returned with the most relevant and valuable content to a user. Of course, business owners and internet marketers tend to take advantage of users' search habits to create business for their companies. Sometimes, the competition among websites for certain keywords are impossibly high. In these cases, more than a few website owners make the grave mistake of signing up for shady SEO practices.
Oftentimes, small business owners are the ones who tend to resort to these frowned-upon methods to boost their rankings. Links from the so-called link farms and spun articles are considerably cost efficient in comparison to quality SEO practices and therefore, people do resort to them for fast results and to minimize costs. However, the majority of SEO practices are done with Google in focus. If the methods involved are not up to Google's specifications (and changing guidelines), then you have a higher chance at getting kicked off the rankings.
Despite the fist shaking and the hate mail to Matt Cutts (Google ‘s Chief Spam Engineer), the Google Penguin update is a wakeup call for SEO professionals and website owners alike. Those who have been hit the hardest tend to be the small businesses and internet marketers who have decided to catch Google's eye using the very methods that the search engine is trying to discourage. While some of these methods may offer fast results, they could have you biting your nails whenever a new algorithm update is implemented. As for SEO professionals, it is important to try your absolute best to refrain from creating SEO strategies that could damage the businesses of valuable clients. In reality, Google's update has devalued inbound links from low quality link farms and have opened up the SERPs for practitioners of quality SEO.
However, not all hope is lost for those who have been hit. Although there are many SEO professionals out there, you ought to stick with one that practices white hat techniques and sticks to Google's guidelines. Australian Website Development is one such SEO services provider with a proven track record of reputed SEO practices. If you are on the lookout for a top quality SEO professional, innovative ideas and up to date techniques, then you should definitely give Australian Website Development a call on +61 2 6686 7798